Work

Adoption of E-mail Marketing in the Hotel Sector

Year: 2008

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-211-77280-5_25

Authors: Matthias Fuchs, Mario Tuta, Wolfram Höpken

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1922360481

FWCI: 5.495

Cites: 30

Cited by: 7

Related to: 10