Don't drink and drive: the successful message of Mothers Against Drunk Driving (MADD).
Year: 2005
Type: article
Abstract: This article reports on the successes of the group Mothers Against Drunk Driving (MADD). The author notes that substance abuse is growing globally due to changes in lifestyle, the erosion of powers of censure that have existed in traditional societies, and an increased acceptance of such substances. However, the MADD program of targeted intervention has been successful over the past 20 years against driving while under the influence of alcohol. The author describes five factors that have contributed to this success: the high visibility of a focused consumer group, a legislative agenda, services for victims, influencing social norms, and the availability of valid and reliable monitoring data. The author concludes by recommending that other programs study the MADD approach.
Source: PubMed
Author: Nady El-Guebaly
Institution: Wisconsin Parkinson Association
Language: English
Subfield: Epidemiology
Field: Medicine
Domain: Health Sciences
Open Access status: green
OpenAlex ID: W1935651847