Year: 2012
Type: article
Abstract: Nowadays most of the big companies pride themselves on their social \nresponsibility. When visiting the websites of IBM, Cisco, ING, Philips, \nBP, etc., one will easily find a tab called ‘corporate social responsibility’, \nor ‘sustainability’.1 Here, companies describe how they contribute to the \ncommunity and balance their impact on the environment. Why do they \ndo that? There is a long tradition of moral considerations for commerce. \nIn the early days of capitalism, the goal of the business was solely to make \nprofits. This changed when business was challenged by social movements \nand legislation (Carroll, 1991: 39). Nowadays, business is not only responsive \nto external pressure, but is rather proactive in its social responsibility. \nCompanies keep extending their responsible agenda, often going beyond \nlegislation. It appears that companies have adopted their ethical dimension. \nCorporate Social Responsibility (CSR) seems to have found a way \nto make capitalism work for societies, with businesses driving social betterment.
Author: Joanna Semeniuk
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1936156353