Work

Advertising Decision Making in Asia: "Glocal" versus "Regcal" Approach

Year: 1998

Type: article

Source: Journal of managerial issues

Authors: Susan H.C. Tai, Yung Hou Wong

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W193783152

FWCI: 2.999

Cites: 14

Cited by: 36

Related to: 10