Work

The Influence of Wine Storytelling on Brand Recognition and Purchasing Behavior

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Tourism and Leisure Research

Authors: 김도영, 서정운

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1948698067

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Related to: 10