Work

Unternehmenskommunikation und Kommunikationsmanagement: Strategie, Management und Controlling

Year: 2014

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-8349-4543-3_2

Author: Ansgar Zerfaß

Institution: Leipzig University

Language: German

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1949690111

FWCI: 62.3

Cites: 167

Cited by: 102

Related to: 10