Work

MkIS support for the marketing management process:

Year: 1995

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634509510079342

Authors: Jari M. Talvinen, Timo Saarinen

Institution: University of Helsinki

Language: English

Topic: Corporate Governance and Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1961111325

FWCI:

Cites: 20

Cited by: 27

Related to: 10