Work

Strategic corporate brand alignment

Year: 2012

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090561211230205

Author: John M.T. Balmer

Institution: Brunel University of London

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1961269838

FWCI: 35.2

Cites: 95

Cited by: 166

Related to: 10