Work

Investigating The Determinants Of Purchase Intention In C2C E-Commerce

Year: 2012

Type: article

Abstract: This study aims to examine the determinants of purchase intention in C2C e-commerce. Specifically the role of instant messaging in the C2C e-commerce contextis investigated. In addition to instant messaging, we brought in two antecedents of purchase intention - trust and customer satisfaction - to establish a theoretical research model. Structural equation modeling using LISREL was used to analyze the data.We discussed the research findings and suggested some implications for researchers and practitioners.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.1333701

Authors: Kee-Young Kwahk, Ge, Xi, Park, Jun-Hyung

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

Funders: National Research Foundation, Kookmin University, National Research Foundation of Korea

OpenAlex ID: W1961955221

FWCI: 0.571

Cites:

Cited by: 22

Related to: 10