Work

The Moderating Role of Gender and Compulsive Buying Tendencies in the Cultivation Effects of TV Show and TV Advertising: A Cross Cultural Study Between the United States and South Korea

Year: 2002
Type: article
Study design: Observational Study
Language: English
Open Access status: closed
OpenAlex ID: W1963515501
FWCI: 40.62
Cites: 77
Cited by: 54
Related to: 10