A Cross-National Investigation of Student Attitudes toward Personal Selling: Implications for Marketing Education
Year: 1998
Type: article
Study design: Observational Study
Source: Journal of Marketing Education
Authors: Steven Lysonski, Srinivas Durvasula
Institution: Marquette University
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
SDG: Quality education
Open Access status: closed
OpenAlex ID: W1963721296