Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting
Year: 2014
Type: article
Source: Journal of Business Research
Authors: Pantea Foroudi, T.C. Melewar, Suraksha Gupta
Institutions: Brunel University of London, Middlesex University London
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1963801689