Year: 2009
Type: dissertation
Abstract: Privacy, an everyday topic with weekly media coverage of loss of personal records, faces its bigger risk during the uncontrolled, involuntary or inadvertent disclosure and collection of personal and sensitive information. Preserving one's privacy while e-shopping, especially when personalisation is involved, is a big challenge. Current initiatives only offer customers opt-out options. This research proposes a `privacy-preserved' shopping environment (PPSE) which empowers customers to disclose information safely by facilitating a personalised e- shopping experience that protects their privacy. Evaluation delivered positive results which suggest that such a product would indeed have a market in a world where customers are increasingly concerned about their privacy.
Author: Dora Galvez-Cruz
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1963961158