Work

Managing students' loyalty to school after graduation through relationship marketing

Year: 2009

Type: article

Study design: Observational Study

Source: The TQM Journal

DOI: 10.1108/17542730910983416

Authors: Benjamin Osayawe Ehigie, Megan Taylor

Institutions: University of Ibadan, Dickinson College

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W1964046536

FWCI:

Cites: 46

Cited by: 33

Related to: 10