Work

Industrial brand value and relationship performance in business markets — A general structural equation model

Year: 2008

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2008.03.003

Authors: Sang-Lin Han, Hyung-Suk Sung

Institution: Hanyang University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1964080265

FWCI: 10.43

Cites: 84

Cited by: 121

Related to: 10