Employee Participation in Cause-Related Marketing Strategies: A Study of Management Perceptions from British Consumer Service Industries
Year: 2009
Type: article
Source: Journal of Business Ethics
Authors: Gordon Liu, Catherine Liston-Heyes, Wai-Wai Ko
Institution: Royal Holloway University of London
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1964140491