Work

The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products

Year: 2006

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.70.4.170

Authors: Rajagopal Raghunathan, Rebecca Walker Naylor, Wayne D. Hoyer

Institutions: The University of Texas at Austin, University of South Carolina

Language: English

Topic: Consumer Attitudes and Food Labeling

Subfield: Public Health, Environmental and Occupational Health

Field: Medicine

Domain: Health Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W1964363948

FWCI: 8.744

Cites: 56

Cited by: 1,291

Related to: 10