Year: 2014
Type: article
Abstract: This article tells the main problems of the mass media companies in the current state of economic crisis in Spain, from 2008 until now. It pays special attention to the case of the advertising industry. This work shows the current Spanish media landscape, determinate by the deep crisis and a low invest in traditional advertising. It explains how the advertising crisis has forced the media to change their own structures as corporations.
Source: Historia y Comunicación Social
Author: Francisco Cabezuelo-Lorenzo
Institution: Universidad de Valladolid
Language: Spanish
Topic: Journalism and Media Studies
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W1964410261