Work

New Product Diffusion Models in Marketing: A Review and Directions for Research

Year: 1991

Type: book-chapter

Source: Springer eBooks

Parent work: Diffusion of Technologies and Social Behavior

DOI: 10.1007/978-3-662-02700-4_6

Authors: Vijay Mahajan, Eitan Muller, Frank M. Bass

Institutions: Southern Methodist University, Tel Aviv University, The University of Texas at Dallas, The University of Texas System

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1964473994

FWCI: 100.8

Cites: 150

Cited by: 2,088

Related to: 10