Sport Commitment, Participation Frequency and Purchase Intention Segmentation based on Age, Gender, Income and Skill Level with US Tennis Participants
Year: 2007
Type: article
Study design: Observational Study
Abstract: The purpose of this study was to examine how demographic market segments differ based on three constructs: commitment to the sport, participation frequency and purchase intention. Data were gathered via a web-based questionnaire from community tennis association members (N=537). Significant differences were found with sport commitment based on age; participation frequency significantly differed based on ability level; purchase intention significantly differed based on income and ability level. Theoretical implications are discussed and practical implications are forwarded.
Author: Jonathan Casper
Institution: North Carolina State University
Language: English
Topic: Sports, Gender, and Society
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W1964527207