Work

Stakeholder management and the stakeholder matrix: Potential strategic marketing tools

Year: 1996

Type: article

Source: Journal of Market-Focused Management

DOI: 10.1007/bf00190039

Author: MichaelJay Polonsky

Institution: University of Newcastle Australia

Language: English

Topic: Corporate Social Responsibility Reporting

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1964654983

FWCI: 9.606

Cites: 33

Cited by: 80

Related to: 10