Work

The Journal of Advertising: A Twenty Year Appraisal

Year: 1991

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1991.10673350

Author: James A. Muncy

Language: English

Topic: Advertising and Communication Studies

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1965196995

FWCI: 18.6

Cites: 14

Cited by: 52

Related to: 10