Work

Promoting sales of online games through customer engagement

Year: 2015

Type: article

Study design: Observational Study

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2015.03.001

Authors: Christy M.K. Cheung, Xiao-Liang Shen, Zach W.Y. Lee, Tommy K.H. Chan

Institutions: Hong Kong Baptist University, Wuhan University

Language: English

Topic: Digital Games and Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

Funders: National Natural Science Foundation of China, Ministry of Education of the People's Republic of China

Awards: G4336900676, G8363316471

OpenAlex ID: W1965294900

FWCI: 32.18

Cites: 107

Cited by: 242

Related to: 10