The Realization of the O2O Model in Mobile E-Commerce Based on the Technology of the Wechat Platform
Year: 2015
Type: article
Abstract: With the rapid development of mobile communication technology, mobile e-commerce market transaction scale has exploded. The O2O model is facing great opportunities that an effective combination of Online to Offline. As the largest instant messaging software users of the Asian area, the wechat is bringing unlimited business opportunities for O2O model. This paper constructs a wechat platform system taking "the wechat public platform" as the core, the paper discusses the realization strategy of the O2O model based on the wechat platform technology, and it analyses the long-term operation mechanism of the second development of this platform system.
Source: Applied Mechanics and Materials
Authors: A.Y. Mao, Y.Y. Song, J.X. Yu
Institution: Qingdao University
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W1965484177