Work

Building value-based branding strategies

Year: 2001

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/09652540110079038

Author: Peter Doyle

Language: English

Topic: Financial Reporting and Valuation Research

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1965601354

FWCI: 7.331

Cites: 13

Cited by: 74

Related to: 10