Optimal advertising pulsation policies: a dynamic programming approach
Work
Year: 2001
Type: article
Authors H I Mesak, Hao Zhang
Institutions Louisiana Tech University, East Central University
Cites: 22
Cited by: 17
Related to: 10
FWCI: 0.722
Citation percentile (by year/subfield): 85.62
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed