Work

Marketing tactics and parents' loyalty: the mediating role of school image

Year: 2009

Type: article

Study design: Observational Study

Source: Journal of Educational Administration

DOI: 10.1108/09578230910967455

Authors: Chung‐Kai Li, Chia‐Hung Hung

Institution: Ling Tung University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W1965685178

FWCI: 3.546

Cites: 31

Cited by: 76

Related to: 10