Work

From key account selling to key account management

Year: 1995

Type: article

Source: Journal of Marketing Practice Applied Marketing Science

DOI: 10.1108/eum0000000003877

Authors: Tony Millman, Kevin Wilson

Institutions: University of Buckingham, University of Sheffield

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1965796209

FWCI: 7.131

Cites: 17

Cited by: 158

Related to: 10