Work

Launch Strategy and New Product Performance: An Empirical Examination in The Netherlands

Year: 1999

Type: article

Source: Journal of Product Innovation Management

DOI: 10.1016/s0737-6782(99)00015-6

Authors: Erik Jan Hultink, Henry S.J. Robben

Institutions: Delft University of Technology, Nyenrode Business University

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1966012663

FWCI: 1.77

Cites: 39

Cited by: 90

Related to: 10