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Should your firm adopt a mass customization strategy?

Year: 2002

Type: article

Source: Business Horizons

DOI: 10.1016/s0007-6813(02)00227-6

Author: Barry Berman

Institution: Hofstra University

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1966016743

FWCI: 11.56

Cites: 1

Cited by: 155

Related to: 10