Year: 1984
Type: article
Abstract: There are several possible approaches to the study of advertising, mainly the psychological, the ideological and the economic. The first two have generated most of the literature on advertising, the ideological being carried on mainly from a Marxist perspective. The economic aspects of advertising have been analysed in
Source: Media Culture & Society
Author: Patricia Arriaga
Language: English
Topic: Marxism and Critical Theory
Subfield: Philosophy
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1966188445