Work

Environmental uncertainty and forward integration in marketing: theory and meta‐analysis

Year: 2012

Type: article

Study designs: Systematic Review, Meta-Analysis

Source: European Journal of Marketing

DOI: 10.1108/03090561211189202

Authors: Jack Cadeaux, Adrian Ng

Institution: UNSW Sydney

Language: English

Topic: Outsourcing and Supply Chain Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1966191982

FWCI: 1.917

Cites: 63

Cited by: 27

Related to: 10