Work

Agenda Diffusion: An Integrated Model of Agenda Setting and Interpersonal Communication

Year: 2010

Type: article

Abstract: The present study proposes a model of agenda diffusion as an explanation for inconsistencies in agenda-setting research. We suggest that interpersonal communication plays a pivotal role in a two-step process in which the media agenda diffuses first from the mass media to media users, and then from these via interpersonal communication to non-users. We present findings from a field study to provide empirical evidence for the reality of agenda diffusion and discuss theoretical, analytical, and methodological implications for further agenda-setting research.

Source: Journalism & Mass Communication Quarterly

DOI: 10.1177/107769901008700106

Authors: Hong Nga Nguyen Vu, Volker Gehrau

Institutions: University of Zurich, University of Münster

Language: English

Topic: Media Studies and Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1966436705

FWCI: 9.897

Cites:

Cited by: 35

Related to: 10