Nonprofit brand image and typicality influences on charitable giving
Year: 2011
Type: article
Source: Journal of Business Research
Authors: Géraldine Michel, Sophie Rieunier
Institutions: Sorbonne Université, IAE Paris - Sorbonne Business School
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1966491673