Work

The moderating role of brand diversification on the relationship between geographic diversification and firm performance in the US lodging industry

Year: 2013

Type: article

Source: International Journal of Hospitality Management

DOI: 10.1016/j.ijhm.2013.01.001

Authors: Kyung Ho Kang, Seoki Lee

Institutions: Kyung Hee University, Pennsylvania State University

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1967093448

FWCI: 7.874

Cites: 138

Cited by: 68

Related to: 10