Work

Regional Geography, the Overlooked Sampling Variable in Advertising Content Analysis

Year: 1996

Type: article

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.1996.10505051

Author: Richard Sparkman

Institution: Acadia University

Language: English

Topic: Advertising and Communication Studies

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1967135372

FWCI: 3.148

Cites: 26

Cited by: 6

Related to: 10