Work

Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries

Year: 1996

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1996.10673512

Authors: Nancy D. Albers-Miller, Betsy D. Gelb

Institutions: University of North Texas, University of Houston

Language: English

Topic: Cultural Differences and Values

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1967321076

FWCI: 4.984

Cites: 40

Cited by: 365

Related to: 10