Work

Consumer evaluation of self-service innovation failure: the effect of brand equity and attribution

Year: 2011

Type: article

Source: Service Industries Journal

DOI: 10.1080/02642069.2011.614339

Authors: Shuling Liao, Colin C. Cheng

Institution: Yuan Ze University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1967366169

FWCI: 4.114

Cites: 86

Cited by: 31

Related to: 10