Altruism or Benefit Seeking? Examining the Effects of Personal Characteristics and Behavioral Beliefs on Online Shopper’s Attitude and Intention to Be an Online Group Buying Initiator
Year: 2014
Type: conference-paper
Study design: Observational Study
Institutions: National University of Kaohsiung, National Chiayi University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W196766522