Work

Marketing Product Innovations to the Elderly: Understanding the Barriers to Adoption

Year: 1992

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363769210037097

Authors: Dale A. Lunsford, Melissa S. Burnett

Institutions: University of Tulsa, Missouri State University

Language: English

Topic: Technology Use by Older Adults

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W1967729503

FWCI:

Cites:

Cited by: 78

Related to: 10