Perceived intrusiveness in digital advertising: strategic marketing implications
Year: 2010
Type: article
Source: Journal of Strategic Marketing
Authors: Yann Truong, Geoff Simmons
Institutions: École Supérieure de Commerce de Rennes, University of Ulster
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1968014109