Work

Dual Distribution and its Impact on Marketing Organization

Year: 1965

Type: article

Source: California Management Review

DOI: 10.2307/41165672

Authors: Lee E. Preston, Arthur E. Schramm

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1968133555

FWCI: 2.455

Cites: 4

Cited by: 19

Related to: 10