Work

Marketing information systems for consumer products companies: a management overview

Year: 1995

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363769510147777

Authors: Terrence V. O′Brien, Denise D. Schoenbachler, Geoffrey L. Gordon

Institution: Northern Illinois University

Language: English

Topic: Competitive and Knowledge Intelligence

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1968178398

FWCI: 3.558

Cites: 8

Cited by: 32

Related to: 10