Work

Misplaced marketing The social harm of public service advertising

Year: 2002

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363760210444841

Author: Herbert Jack Rotfeld

Institution: Auburn University

Language: English

Topic: Advertising and Communication Studies

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1968261238

FWCI: 2.176

Cites: 2

Cited by: 9

Related to: 10