Year: 2011
Type: article
Abstract: The arbitration imposed in the audience measurement systems used in Spain excludes a major swath of the population as soon as it segments the potential radio audience starting at the age of 14. Thus, the child-listener is ignored by both programming and advertising strategies. However, is this marginalisation fair? The purpose of this article is to answer this and other questions and to demonstrate to what extent the existence of the child-listener is a sufficient condition to seek mechanisms that include children in radio audience measurement systems.
Source: Journal of Radio & Audio Media
Institution: Universitat Autònoma de Barcelona
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1968281935