Work

Using a strategy-aligned fuzzy competitive analysis approach for market segment evaluation and selection

Year: 2007

Type: article

Source: Expert Systems with Applications

DOI: 10.1016/j.eswa.2007.09.018

Authors: Chin-Wen Ou, Shuo-Yan Chou, Yao-Hui Chang

Institutions: National Taiwan University of Science and Technology, Nan Kai University of Technology, Lunghwa University of Science and Technology

Language: English

Topic: Multi-Criteria Decision Making

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1968347389

FWCI: 0.957

Cites: 61

Cited by: 28

Related to: 10