Service quality in higher education – a review and research agenda
Year: 2010
Type: article
Abstract: Purpose The purpose of this paper is to explore the critical research issues in terms of service quality in higher education. Design/methodology/approach The paper critically examines a number of leading studies in satisfaction, service quality, and higher education. Findings The paper finds five critical research agenda in the field of service quality in higher education sector. Research limitations/implications The paper shows the research gaps of service quality in higher education through a review of literature. Future research should empirically address those gaps. Practical implications The growth of service quality literature started with commercial enterprises. Later, it is expanded in the management and marketing of higher education sector. Measuring and modeling service quality in higher education is new. The paper shows the nature and future directions of service quality research in higher education. Originality/value The research issues developed for this paper are relevant to antecedents, dimensions and consequences of service quality in the context of higher education.
Authors: Parves Sultan, Ho Yin Wong
Institution: Central Queensland University
Language: English
Domain: Social Sciences
SDG: Quality education
Open Access status: green
OpenAlex ID: W1968382923