Year: 2013
Type: article
Abstract: The objective of this study was to determine the effect of a price reduction on salad bar purchases in a corporate cafeteria.We reduced the price of salad bar purchases by 50% during March 2012 and analyzed sales data by month for February through June 2012.We also conducted an anonymous survey.Salad bar sales by weight more than tripled during the price reduction and returned to baseline afterward.Survey respondents reported that the high price of salad relative to other choices is a barrier to purchases.Policies that make the price of salads equal to other choices in cafeterias may significantly increase healthful food consumption. ObjectiveHealthPartners is an integrated health system located in the upper Midwest and headquartered in Minneapolis, Minnesota (www.healthpartners.com/public);its mission and vision statements include a focus on healthy lifestyles.Although diets that include adequate amounts of fruits and vegetables are associated with good physical and good mental health (1,2), few respondents to a HealthPartners health assessment questionnaire reported eating adequate amounts (3).The objectives of this study were to test whether, and the extent to which, the decision to eat a salad for lunch by employees who eat at the HealthPartners corporate headquarters cafeteria was influenced by salad price.
Source: Preventing Chronic Disease
DOI: 10.5888/pcd10.120214
Institution: HealthPartners
Language: English
Subfield: Nutrition and Dietetics
Field: Nursing
Domain: Health Sciences
Open Access status: diamond
OpenAlex ID: W1968714349