Effects of Self-Referencing on Persuasion
Year: 1995
Type: article
Source: Journal of Consumer Research
DOI: 10.1086/209432
Authors: Robert E. Burnkrant, H. Rao Unnava
Institution: The Ohio State University
Language: English
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1968964128