Work

Understanding of consumption behaviors in art and cultural sectors for developing successful communication plans

Year: 2010

Type: article

Study design: Observational Study

Source: Journal of Targeting Measurement and Analysis for Marketing

DOI: 10.1057/jt.2010.13

Author: Doo Syen Kang

Institution: Ewha Womans University

Language: English

Topic: Cultural Industries and Urban Development

Subfield: Urban Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W1969089580

FWCI: 1.281

Cites: 84

Cited by: 11

Related to: 10